TrueRev Deferred Revenue application feature

Beyond Accounting and Finance Teams

TrueRev is a versatile financial operations platform designed to streamline the bookings, billings, and revenue management for small and medium-sized businesses (SMBs), particularly those using subscription models in the B2B space. TrueRev can also provide significant benefits to other departments within a company, including Sales, Customer Success, and Product teams.

Customer Insights and Metrics

Sales and Marketing

TrueRev offers detailed insights (and robust calculations) into customer behaviors, such as upsells, downsells, and churn rates. These metrics are of tremendous benefit to any SaaS company. By syncing with CRM systems like Salesforce, TrueRev ensures consistent and accurate customer data, enabling more personalized and data-driven marketing campaigns. This integration helps align sales and marketing efforts, ensuring a seamless customer journey from acquisition to retention.

Customer Success and Support

TrueRev automates contract renewals and tracks contract events such as upgrades or cancellations. This helps customer success teams proactively manage customer relationships, reducing churn and improving satisfaction. Most importantly, it optimizes cash flows! The platform tracks key subscription metrics, providing real-time data that can be used to identify customers at risk of churn or those who may benefit from upsell opportunities. This allows for timely interventions and tailored support strategies.

Product Teams

TrueRev provides valuable data on product usage and revenue generated by different features or service levels. Product managers can use this data to prioritize development efforts, focus on high-performing features, and optimize pricing strategies. The platform's ability to track and report on customer interactions and product usage helps in making data-driven decisions regarding product updates, feature deprecation, and new product launches.

Features

Revenue Recognition

Move your revenue schedules off of Excel and eliminate multiple spreadsheets, manual errors and version control.

Deferred Revenue

Simply account for your monthly revenue and the deferred balance.

Contract Workflows

Keep track of all agreements even in a fast paced SaaS environment.

Revenue Schedules

Move your revenue schedules off of Excel and eliminate multiple spreadsheets, manual errors and version control. Stay compliant with ASC 606.

Subscription Metrics

Generate subscription metrics in minutes instead of days (MRR/ARR, Bookings, Churn, Cash-flow).

Contract Events

New deals, upgrades, cancellations, expansion - all tracked easily and accurately.

What our customers are saying

View our detailed case studies

to learn how TrueRev has helped our customers.

- TrueRev is a great example of a platform that simplifies financial operations, removes errors and increases clarity for everyone.
  
  Sal Abdulla
  
  Founder & CEO at ZenFinancials
- TrueRev has saved me hours each month and provided much needed peace of mind around rev rec. If you’re a SaaS Founder, I highly recommend you check it out.
  
  Howard Katzenberg
  
  Founder & CEO at Glean AI
- Super logical to see everything in one platform.
  
  Lucy Zaikina
  
  Dealdesk Manager at Inten.to
- I love it. We have a very strange rev rec policy but, [TrueRev] works well for me because it’s very flexible … takes maybe 10 minutes to put in a contract
  
  Kristen Morris
  
  Business/People & Finance Operations Manager at LineVision
- Any early-stage startup with subscription accruals and a need to report on MRR should get a tool like TrueRev.
  
  Trevor Sumner
  
  CEO at Perch
- TrueRev is everything I need and nothing I don’t
  
  Joe Price
  
  CEO and Co-Founder at CampusOptics
- Love this SaaS Software that understands bookings, invoicing, Deferred Revenue, MRR, ARR. Great alternative to excel!
  
  R. Lee
  
  Controller / Co-founder at Attivo
- TrueRev is a sensible step in moving beyond spreadsheets. We implemented TrueRev without needing any outside support from IT experts. It is fairly simple to use and a good alternative to other revenue recognition software companies heavily funded by large outside venture firms.
  
  G. Preville
  
  CFO at Laurentian CFO Services
- TrueRev has been a game changer for us. We were using very complicated excel spreadsheets to track our billing and revenue that were getting cumbersome and prone to errors. We spent hours reconciling them manually to ensure accurate results. Being a mid-sized company using QuickBooks, we didn’t think there would be a reasonably priced solution that would solve our revenue recognition pains. With TrueRev we avoided migrating to a more expensive ERP and revenue recognition is now something that we don’t dread at month end. It saved us a lot of time and now I have more confidence in our revenue number each month. The implementation was simple, the reporting is great and when any issues arise, TrueRev is fast to respond. They’re always working on feature upgrades and trying to expand their already excellent product. I would highly recommend TrueRev to any small to medium sized SaaS company who wants to simplify their rev rec.
  
  A. Grossman
  
  Director, Controller at Iron Mountain

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